The Snapchat mascot - a cute ghost - is nicknamed Ghostface Chilla after the famous rapper Ghostface Killa Snapchat's revenues have increased in 2019, painting a positive future for the app On average, users spend around 30 minutes in the app every day In 2019 the number went down slightly to about 181 million from 190 million in 2018, which is nonetheless impressiveĪs of March 2019, Snapchat has reached 90% of 13–24 year olds in the US Snapchat has nearly 200 million daily users. Instagram, WhatsApp, Facebook, and many others have since successfully copied the feature, which has now almost become innate to social media.Īlthough other social apps are nibbling at Snapchat's audience, the app still boasts a huge user base and engagement scores: An innovator in many areas, Snapchat pioneered the use of 'stories' - short messages or videos that delete themselves shortly after being posted.
